Strafe
0422 482 922 Call Charlie directly
0422 482 922 Get started
Built for local businesses

The receptionist who never misses a call — or a job.

Strafe is an AI receptionist that answers every call, captures the job details, and books it straight to your calendar. Whether you're in electrical, plumbing, HVAC, building or beyond — you never miss a call again.

Get started Call the demo · 02 5944 5357 Call the demo · 02 5944 5357
30-day money-back guarantee Cancel anytime
9:41
Incoming call Sarah Henderson +61 2 9521 4488 · Mosman
Strafe handled · Booked
Hot water system quote · Mosman · Tues 7am.
Added to calendar. SMS sent.
Call answered in 2 rings
Booked for Tues 7am
SMS sent to Sarah

Now taking our first Sydney clients — pricing locked in for early adopters.

What's inside

Everything a receptionist does. None of the payroll.

Strafe isn't a voicemail. It's a trained operator who knows your business, your pricing, and your calendar.

24/7 call answering

Every call, every hour. Weekends, after-hours, on the go — nothing goes to voicemail.

Calendar booking

Integrates with Google Calendar. Jobs appear with address, job type, and customer details.

Quote on the call

We give ballpark pricing for common jobs — callout fees, service fees, after-hours surcharges.

Instant SMS follow-up

Every caller gets a confirmation text with the booking details. No "did they call back?" moments.

Emergency escalation

Gas leaks, burst pipes, critical faults — routed straight to your mobile, even after hours.

Service area aware

Caller in your patch? Book it. Outside? Politely decline or refer — on your rules.

Monthly reporting

Every call logged with outcome. See your booking rate, job value, and ROI each month.

Australian voice

Natural Aussie accent — not a generic American assistant. Sounds like a person, not a bot.

Gets smarter weekly

We listen to real calls and fine-tune. By month three, it handles edge cases you didn't think of.

Hear it yourself

Hear exactly how your business would sound.

This demo call shows SPARK handling an inbound enquiry for an electrical business — one of many industries we work with. Every feature you hear works the same way for your business, whatever industry you're in.

Hear the demo live

Want to experience it live?

Call the number below and speak to our AI demo agent right now. Note — this is a separate number to the one your customers would call. This agent is specifically built to showcase what Strafe can do for your business.

Call 02 5944 5357 Call 02 5944 5357

Call JESS — our live AI demo agent.

JESS will show you exactly what AI could do for your business in under three minutes. No hold music. No scripts. Just a live AI receptionist handling your questions in real time.

Demo call · Electrical business
Switchboard upgrade enquiry · Cronulla
0:00 / --:--
Full call transcript — 4 minutes 12 seconds

Every call handled by SPARK is automatically transcribed and stored in your dashboard — giving you a full record of every customer conversation, every detail captured, and every lead logged. Here's the real transcript from the switchboard demo call above.

SPARK
"Thanks for calling Bright Spark Electrical. This call is recorded. I'm SPARK — here to help. How can I help you today?"
CALLER
"Hi, I need a quote on a switchboard upgrade for my place in Cronulla. I keep tripping the switches and think I might need a full replacement."
SPARK
"Got it. For an accurate quote Mike will need to assess on-site. Can I start with your full name?"
CALLER
"It's James Wilson."
SPARK
"Thanks James. Before we go further, can you confirm you're fully licensed and insured?"
CALLER
"Can you confirm that?"
SPARK
"Yes — Bright Spark holds a current NSW Electrical Contractor Licence EW123456 and all work is fully insured."
CALLER
"Great. My number is 0412 345 678."
SPARK
"Thanks — confirming that's 0412 345 678. What sort of price are we looking at for a switchboard upgrade?"
SPARK
"Ballpark is $800 to $2,500 depending on size and complexity. Mike will give an exact price on-site. Can I grab your email for the booking confirmation?"
CALLER
"It's james.wilson@gmail.com"
SPARK
"And your full address including suburb for Mike's visit?"
CALLER
"24 Surf Street, Cronulla."
SPARK
"Got it — 24 Surf Street Cronulla. Residential or commercial?"
CALLER
"Residential — I'm the homeowner."
SPARK
"How long does a switchboard upgrade usually take?"
CALLER
"Typically 4 to 8 hours. What day suits you best?"
CALLER
"Saturday morning if possible."
SPARK
"We have Saturday May 2nd available at 8am, 10am or 12pm."
CALLER
"12pm works. Lock that in please."
SPARK
"Done — Saturday May 2nd at 12pm. While Mike's out, anything else you'd like him to look at? Saves another call-out fee."
CALLER
"Actually yes — I need a ceiling fan upgraded too. Could Mike do that same visit?"
SPARK
"Absolutely — I'll note the ceiling fan upgrade for Mike to check while he's there. Thanks for calling Bright Spark Electrical — have a great evening!"
CALLER
"Thank you."
Pricing

One price. Every call answered.

Strafe Standard

Everything you need to stop missing calls.

$ 499 AUD / month
$500 one-time setup
  • Unlimited 24/7 call answering
  • Natural Aussie voice, trained on your business
  • Google Calendar booking + SMS follow-up
  • Emergency escalation to your mobile
  • Monthly performance report
  • 30-day money-back guarantee
Book a Free 15 Min Call Get started
Do the maths

How much are missed calls costing you?

Drag the sliders. The number on the right is what Strafe pays for itself each month.

8
$499
60%
You're leaving on the table
$9,360
per month in lost work
Strafe recovers (~85%) $7,956
Strafe monthly cost −$499
Net gain, every month $7,457
30-day guarantee

If we don't capture a single lead in your first 30 days — you don't pay. Simple.

No lead captured, no invoice. We're confident it pays for itself week one — if it doesn't, we refund the setup too. No contracts, cancel anytime.

Get started
Common questions

Questions our clients actually ask.

Will it sound like a robot?
No. Strafe uses natural Australian voices and conversational phrasing — not scripted responses. Most callers don't realise it's AI. You can listen to a real call in the demo section above.
What if it gets something wrong?
SPARK is designed to be accurate but like any receptionist it can occasionally mishear or misunderstand. That's why it always reads back every detail to the caller before ending the call — catching errors before they happen. If something does slip through, you'll have a summarised recap of every call to refer back to. We also tune and improve your agent regularly based on real call performance.
How does emergency routing work?
You tell us what qualifies as an emergency — gas leak, burst pipe, no-power callout, whatever. Strafe identifies those calls and routes them straight to your mobile. Regular enquiries get booked into your calendar as normal.
Do I need to change my number?
No — you keep your existing number. We set up a new Strafe number that your calls forward to, or your clients call directly. SPARK answers every single call 24/7 — not just after hours. During business hours, after hours, weekends — every call gets answered. You never miss a lead regardless of what you're doing.
What if I'm already with an answering service?
Most of our customers switch from human call centres. Strafe costs about 1/3 as much, works 24/7, and never takes a sickie. You can run both in parallel for a month if you want to compare — we'll help you set it up.
Is my customer data safe?
Yes. Call recordings and transcripts are stored encrypted, accessible only to you. We don't sell or share data. Compliant with Australian Privacy Principles. You can request deletion of any call or all data at any time.
Can I cancel?
Yes — there's a minimum 3 month term then you can cancel anytime with 30 days written notice. No lock-in beyond that. We're confident you'll want to stay once you see the results — but we'd never hold you to something that isn't working for you.
Stop missing work

Every missed call is a job your competitor just won.

Get Strafe live today. First call answered within an hour. 30-day guarantee — if it doesn't pay for itself, you don't pay.

Book a Free 15 Min Call Get started Call the demo · 02 5944 5357 Call the demo · 02 5944 5357